Spot and Reveal Advertisement

Pictured here is the final design for a spot and reveal campaign. The idea here was to have three separate small images depicting a small section of a larger work of art. These “spot” ads would be placed in three subsequent issues of either a newspaper or magazine, giving the reader an idea of what the final advertisement might be about. In this case, the campaign was created for the Andy Warhol exhibit that was on display at the Milwaukee Art Museum.